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Specially curated children’s products for the discerning parent

With kids of our own, we know what to look for in baby and children's products. We love smart products that are functional, stylish, and with that little something extra. We pride ourselves on carrying products that we have used with our own three kids. And as they grow up, we'll continue to add only products that we would have used with our kids if they were still small.

We are also the exclusive distributors for Baby K'tan products Singapore. This includes the award-winning Baby K'tan Wrap Carrier - a wrap without all the wrapping! So easy to use, it slips on like a T-shirt! It's a product that we discovered with our third child, and wished we had known about from our first! Absolutely indispensable, we hope you love the Baby K'tan Wrap Carrier as much as we do!

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The Baby K’tan is the perfect blend of sling, wrap and structured carrier. As simple to put on as wearing a t-shirt, it features an innovative double-looped design without any buckles. Easy for first time mothers to use, cosy and secure for babies.

STRIDER balance bikes are industry-leading training bikes that help children as young as 18 months learn to ride on two wheels. STRIDER balance bikes focus on the fundamentals of balancing, leaning, and steering.

Baby K'tan User Reviews
After three kids, I've tried every baby carrier. This is the BEST one for the tiny little babies. They love it, and you've got your hands free...